- 1. Demographic Information
- Age: 12-45
- Gender: Not gender-specific.
- Location: Primarily North America.
- Education Level: varies from students, young professionals, and families
- Occupation: A variety of income levels and careers.
- Marital Status: No correlation
- Household Size: singles and families
- 2. Psychographic Information
- Interests & Hobbies: No specific hobbies or interests.
- Values & Beliefs: no specific values or beliefs
- Lifestyle: lifestyles vary
- Personality Traits: no specific traits
- Motivations: social occasions and fun
- Challenges & Pain Points: Competes with PepsiCo
- 3. Behavioral Information
- Buying Behavior: How often and where do they shop? Most often the store or events
- Product/Service Usage: How do they use products/services like
- yours? What features do they find most valuable? For pleasure, valuable that it can be on the go
- Online Behavior: How do they interact online? Which social media
- platforms do they use? How do they search for information? Focus on Gen Z and millennials, search using google and social media such as Tik Tok and Instagram sometimes Facebook
- Customer Journey: What steps do they take from discovering your
- brand to making a purchase? What are the key touchpoints? First discovery from ads on TV or social media, impulse buy at registers from stores, and word of mouth through friends and family.
- 4. Goals and Objectives
- Short-Term Goals: What are they looking to achieve in the near
- future? Quench their thirst or satisfy a craving.
- Long-Term Goals: What are their long-term aspirations? To have fun and celebrate life
- How Your Product/Service Helps: How does your offering align
- with their goals? A little treat to help boost your mood while offering some hydration and energy
- 5. Objections and Concerns
- Potential Barriers: What might prevent them from buying your
- product/service? Cost, inventory issues.
- Common Questions: What do they usually ask before making a
- purchase? Can I afford this or should I indulge?
- 6. Influence Factors
- Influencers: Who or what influences their decisions (e.g.,
- celebrities, experts, peers)? Friends, family, celebrities
- Media Consumption: What types of media do they consume (e.g.,
- blogs, podcasts, TV)? a variety of media influences
- 7. Quotes & Real-Life Examples
- Customer Quotes: Direct quotes from customer interviews or
- feedback. Question is why do you drink Cola-Cola
- “I drink it because it tastes good” “I always had it with dinner as a kid, so now it’s normal.” “It’s my guilty pleasure…”
- Case Studies: Real-life examples of how customers have used your
- product/service. If you ask 5 people if they know what Coca-Cola is, it is likely that at minimum at least 4 of them do, if not all.
- 8. Name and Visual Representation
- Persona Name: Give your persona a name to humanize them. Greg
- Photo/Image: Use a stock photo or illustration to visualize your
- persona.
Citation
Coca-Cola Target Market 2026: Consumer Demographics, Segmentation And Brand Positioning